Site Impact
Infrastructure & Data Modernization
Technologies
Results at a glance
Role in Project
Site Impact needed a way to modernize and scale-out their data management platform. We were tasked with architecting a push-button, built-to-scale infrastructure to service their business operations.
The Challenge
Site Impact reached out to us to discuss the ability of tackling uptime and scale problems faced with their existing data infrastructure, which was taking days to process what should take minutes.
WALT Solution
We architected and implemented a modern data lakehouse with automated ETL pipelines using BigQuery, Dataflow, and Cloud Composer, transforming their data processing capabilities from days to minutes.
Key Outcomes
- Reduced data processing time from days to minutes
- Implemented push-button scalable infrastructure
- Built modern data lakehouse architecture
- Enabled real-time business intelligence
- Processing petabytes of marketing data efficiently
The Result
Petabytes processed in minutes vs days
About Site Impact
Site Impact is a leading digital marketing and advertising technology company that provides data-driven email, display, social, and connected TV marketing solutions. Their platform enables brands and agencies to reach targeted audiences at scale through proprietary data assets and programmatic delivery.
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